Candy Crush in 360 VR
CBS, Lionsgate, KING
When KING decided to promote the CBS aired rendition of the highly popular and addictive mobile game Candy Crush, virtual reality was a natural fit to allow viewers to fully experience the transition of the game from tiny phone screens to television. 1215creative invited Spherica to work on a 360VR experience for the show, hosted by Mario Lopez. Spherica's rover solution with hardware stabilization provided the moving shots on the CBS set, giving any and every avid Candy Crush player the chance to immerse themselves in the game like never before. The video gained more than 370K views on YouTube as well as a spot on YouTube's "Best in 360" selection.