November - May 2017
Spherica has worked with one of the world’s largest car brands – Lexus – to produce a series of VR experiences as part of the “Lexus Defined” initiative. Over the course of six months, Spherica worked on three immersive short films that aimed to tell the brand's story in a completely new way. The episode “Lexus Takumi Craftsmanship” takes viewers inside one of the Japanese factories where viewers can meet renowned master Lexus Takumi – the brand's most senior craftsmen. It is their responsibility to ensure that at every point of a Lexus' manufacturing, true excellence is achieved.